The Marketers guide to Medium

 

What Is Medium?

Self-identifying as the “YouTube of writing,” Medium offers writers of all kinds (poets, journalists, comic artists, etc.) space to share their work with a vast audience and get paid in the process.The platform averages over 200 million views a month, making it a hot destination for the web’s readers. With over 100,000 writers actively using the platform, it could be an excellent destination no matter what kind of content you create.Wondering how these writers get paid? While there is the option to write just for the sake of sharing ideas with no payment, they can also join the Medium Partner Program (MPP) and just get going! 

While we’ve briefly discussed the rationale of sharing content on Medium to share your reach and grow your audience base, there are several other benefits for harnessing the platform’s power:

• Build brand awareness without overwhelming readers with sales-focused materials.
• Increase visibility by inviting industry influencers to collaborate on your publication.
• Diversify channel content promotion since Google indexes all Medium content.
• Drive more clicks to your website through embedding links inside your content.
• Create an audience by encouraging readers to subscribe to your publication.
• Increase backlinks to your website to bolster your link-building strategy and SEO.

In short, starting a content stream on the site could improve your audience size, strengthen your SEO strategy, and drive more clicks to your website. 

Rules and Guidelines for Medium Content and Ads 

Medium intends to make people engage their minds, not their wallets, so there are rules about what you can and can’t publish on the site.

In addition to pretty standard rules against harassment, hate speech, and doxing, the platform includes some additional rules that posters must adhere to.

Ads, Promotion, and Marketing

• Don’t post third-party sponsorships.
• Avoid affiliate marketing.
• Disclose all affiliate links.
• Post nothing that remotely resembles spam or exists primarily to drive traffic or sales.

Deceptive Content

• Don’t impersonate a brand or individual.
• Avoid deception to generate traffic.
• Disclose all gratis goods and services received.
• Don’t use deceptive metadata.

Duplicate Content

The site has recently taken a firm stance against duplicate content, prohibiting: 

• unlisting and republishing an old post
• deleting and republishing a post without large-scale changes
• posting the same story in different publications

Much like any other content platform, there are best practices content creators should keep in mind.

Medium Best Practices

• Craft a strong, clear headline.
• Share original work that isn’t simply a review of industry topics.
• Avoid calls to action (CTAs) and salesy language. This may go against every marketing instinct, but Medium isn’t about sales—it’s about sharing ideas. 
• Employ images on the cover of your story, as they improve the user experience (UX).

As you begin building your Medium content strategy, be sure to follow these best practices and be mindful of the rules to help ensure content success. 

How to Create Ads on Medium

Now that we’ve covered the benefits of creating content on the platform, let’s discuss how to start a publication on the site.

1. Navigate to the Publications Option

Select your picture in the top right-hand corner of the screen, then navigate to and select “Publications.”

2. Select “New Publication”

Look near the top right of your screen and click the “New Publication” button.

3. Identify Your Publication

Fill out all information the site and readers need to know about your publication. 

When adding your publication’s name, think beyond your business’ name and consider options that may resonate in your industry. A publication avatar is required, and it shows up in all previews of your content. So, choose wisely.

4. Add Your Social Profiles

In addition to adding your email address and social profiles, you can (and should) select up to five relevant tags, allowing your work to be discovered by interested parties.

5. Include Editors and Writers

In this infinitely editable space, include people with posting power on your publication.

6. Customize Your Medium Homepage

Your homepage is infinitely customizable, allowing you to change colors, header layout, background images, and much more. 

Analytics for Medium Content

While there are other strategies for tracking your analytics on Medium, the platform offers metrics to help you track your content’s performance.

You can view your metrics by clicking your profile picture and then “Stats.”

From there, you can access a ton of metrics that could provide insight into your content. These include:

• views
• reads
• fans
• views by traffic source
• reader interests
• internal vs. external views

By assessing these metrics, you can track individual pieces’ performance and gain a better understanding of your audience. You can then tailor your content to appeal to that audience or adjust your content strategy to appeal to a different group of individuals.

How to Publish Content on Medium

Sharing your first piece of content is just a few steps away. Here’s how to post and optimize Medium content:

1. Add your story

   To begin, select your profile picture from the top right-hand corner and choose “Write Story.”

2. Add Photos

   Select the + button from the left side of the post and then click the “Camera” button to upload a pre-saved image.

3. Embed Third-Party Media

   Navigate to a new line of your story and paste the URL of the content you want to embed, then press “Enter.”

4. Schedule and optimize your post

   Select the “Publish” button in the top right-hand corner. From this menu, schedule your post, add tags, or adjust your title and subtitle.

5. Publish!

   After you’ve made the necessary changes, choose “Publish now” to make your story available.

Medium FAQs

How Much Does It Cost to Advertise on Medium?

Not a dime! Starting your publication on Medium is free.

Is the Paid Version of Medium Worth It? 

Yes, though remember: This is to subscribe, not write. Although you needn’t subscribe to write, subscribing allows you to read work from a diverse population of writers and may provide a unique perspective into popular industry topics and competitors’ work.

What Is Medium’s Partner Program?

Medium’s Partner Program was created to pay writers and ensure wider post-distribution across the platform. Writers are compensated by how engrossed members are by their work: The more members read, the more writers learn. In addition, the site distributes a portion of every subscription fee to the writers their individual subscribers read most frequently each month.

What Analytics Does Medium Provide?

Medium offers publishers a robust metrics view, including:

-views
-reads
-fans
-views by traffic source
-reader interests
-internal vs. external views

Guide to Medium Conclusion

As with all content platforms, be sure to follow Medium-specific best practices, with a particular eye towards ensuring your content doesn’t sound too promotional. 

As you begin to familiarize yourself with the tools offered, you’ll likely become more adept at targeting audiences that may be interested in your content through the tagging tools and other strategies. 

Using the platform’s offerings in conjunction with your existing content marketing strategy, you can significantly expand your reach, grow your audience, and reach new markets.

                                                        OR

You can post a meme and get paid for that meme. 

Check out this app MoolaMeme mainly designed for medium users to promote their article or business and get paid for it. 

Check It Out!