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The Marketers guide to Medium

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  What Is Medium? Self-identifying as the “YouTube of writing,” Medium offers writers of all kinds (poets, journalists, comic artists, etc.) space to share their work with a vast audience and get paid in the process. The platform averages over   200 million   views a month, making it a hot destination for the web’s readers. With over 100,000 writers actively using the platform, it could be an excellent destination no matter what kind of content you create. Wondering how these writers get paid? While there is the option to write just for the sake of sharing ideas with no payment, they can also join the   Medium Partner Program   (MPP) and just get going!  While we’ve briefly discussed the rationale of sharing content on Medium to share your reach and grow your audience base, there are several other benefits for harnessing the platform’s power: Build brand awareness without overwhelming readers with sales-focused materials. Increase visibility by inviting ind...